Found at “A Self-Authenticating Social Protocol - Bluesky” on 2022-04-27 11:46:12.

Bluesky’s mission is to drive the evolution from platforms to protocols. The tools for public conversation should exist outside of private companies as common infrastructure, like the Internet itself. An open and durable decentralized protocol for public conversations can allow users a choice in their experience, creators control over their relationships with their audience, and developers freedom to innovate without permission from a platform.