Found at “How Engineering Drives Revenue in an Economic Downturn - The New Stack” on 2022-10-18 16:01:31.

A year after BetterCloud implemented Blameless, by revitalizing their incident management and adopting SRE practices, they saw 10% reduced customer churn.

It’s interesting seeing this approach to provide business-related arguments for improving a purely technical function. In this case, the article promotes SRE and incident management. However, the same approach could be followed for API-related promotion material.