Found at “How to Speak the C-Suite’s Language When it Comes to Experience Programs – InMoment” on 2022-10-19 19:10:14.
The boardroom loves numbers, which makes them an ideal starting point when making a business case for a CX
program. In a global study we conducted among 10,000 CX professionals, my team found that CX leaders are 93 percent more profitable and enjoy 89 percent higher customer retention levels than their non-CX-savvy peers. CX leaders also tend to have a much higher NPS score. Numbers like these will catch your C-suite’s attention.