Found at “3 Persona Types: Lightweight, Qualitative, and Statistical” on 2023-05-17 11:14:27 +02:00.
There are 3 different ways that teams can create personas, depending on the research data in which they are rooted:
- Proto personas, meant to quickly align the team’s existing assumptions about who their users are, but not based on (new) research
- Qualitative personas, based on small-sample qualitative research, such as interviews, usability tests, or field studies
- Statistical personas, where initial qualitative research informs a survey instrument that is used to gather a large sample size, and the personas emerge from statistical analysis