Bruno Pedro's public notes

Found at “3 Persona Types: Lightweight, Qualitative, and Statistical” on 2023-05-17 11:14:27 +02:00.

There are 3 different ways that teams can create personas, depending on the research data in which they are rooted:

  1. Proto personas, meant to quickly align the team’s existing assumptions about who their users are, but not based on (new) research
  2. Qualitative personas, based on small-sample qualitative research, such as interviews,  usability tests, or field studies
  3. Statistical personas, where initial qualitative research informs a survey instrument that is used to gather a large sample size, and the personas emerge from statistical analysis