Found at “The Impact Matrix: Moving to the golden quadrant | Seth’s Blog” on 2025-05-18 16:17:39 +02:00.

Tactics are tempting. We can lean into them, invest, build our skills and count on results.

Strategies are more elusive. And a mismatch between strategy and tactics leads to wasted effort.

In this 2 x 2 grid, you can see how easy it is to get stuck.

The impact matrix, by Seth Godin. This matrix shows you how picking the right strategy and coupling it with the right tactics can produce the impact you’re looking for.