Found at “The Year AI Came For Us: Teaching Entrepreneurship Will Never Be The Same” on 2026-09-23T16:59:26+02:00.

According to Steve Blank, the MVP is dead. Why?

1. The MVP as an artifact of learning about a value proposition was dead.
2. The bottleneck in startups has moved from the time and cost of building a product to judgment about what to build and who to build it for. This means founders still need to know which problem matters, who will pay, how to distribute, and how to move faster than the other teams who can also build something in a weekend.
3. When everyone can build quickly, what you choose to build and for whom becomes the whole game.
4. This means the competitive landscape is much more important. Previously a team could spend a semester largely ignoring competitors because the time and cost of building a product became a moat. That moat no longer exists. Teams now need a deep understanding of the current competitive landscape and the rapid competitive trends.
5. AI has made customers more sophisticated – now they can use AI to build solutions as fast as startups can. This means the discovery process now also needs to find moats and paths to scale.
6. There are low barriers to cloning. That same ease of creation means startups need to learn how to build defensible moats – and to treat a moat as a discovery problem, not a slide in the fundraising deck. IP used to be defensible. Now what is defensible IP?